Leverage proprietary data to create a unique feature to help clients use the Omeda platform more effectively.

Omeda enables clients to send out more the 6 billion emails annually with each campaign generating specific performance data. With the Banter interaction, Omeda clients could enter their email performance metrics which were then aggregated, creating a proprietary data trove that yielded industry-wide benchmarks across the media and publishing.

Deliver high-value insights and industry benchmarks to better inform client email efforts

Because of Omeda’s high penetration into the media and publishing industries, its clients were able to use the Banter interaction to compare their email performance against industry peers, leverage best practices, and optimize their own email outreach and marketing campaigns. The interaction created a unique value proposition that leveraged Omeda’s proprietary data and created value clients can’t get elsewhere.

Deepen clients’ relationship with Omeda and deliver better outcomes through the use of its platform.

In addition to capturing additional client email data, the Email Benchmarking Calculator generated buzz among the Omeda user base. It showcased and reinforced the value that Omeda provides its clients and has become an important, proprietary feature in Omeda’s sales efforts to prospective clients.