Professional content is in a hard reset. As AI pushes zero-click answers and attention splinters, value is shifting from volume to outcomes, trust, and time saved. In a frank conversation, 67 Bricks CEO Jennifer Schivas and CredSpark’s CEO Lev Kaye argue for a new playbook, one that integrates insights into workflows, links content to data, and treats audiences as collaborators whose declared needs matter more than inferred clicks