Barry is Head of Marketing for CredSpark. For the past 25 years, his career experience has spanned the worlds of marketing, media, consulting, and publishing with roles at Kaplan, The Washington Post Company, as well as managing publishing partnerships with Newsweek and Simon & Schuster.
The worst-kept secret in marketing is that digital advertising never really provided a compelling, effective experience for audiences or advertisers to begin with. So the bar is low for coming up with something better. The good news is that there is an emerging trend that is captivating audiences, creating deeper connections with advertisers, and delivering actionable, zero-party data and insights: Interactive Advertising.
